Daniela is a dynamic professional with a strong foundation in business and fashion. With a Bachelor's in Business and a Master's in Fashion Marketing, her passion for styling has shaped a unique career path. Daniela initially gained experience in events and public relations before pivoting into retail, where she discovered her true calling.

Her career began at Diane von Furstenberg, where she started as a stylist and progressed to managing the NYC flagship store and Soho location. Daniela worked closely with Diane, traveling nationwide to support pop-ups and gaining invaluable insight into the business side of a global fashion brand.

Following the pandemic, Daniela transitioned to LoveShackFancy, an emerging contemporary luxury fashion brand. She began by managing NYC stores, eventually growing the retail team internationally, and now oversees the East Region. Her role encompasses leadership in sales, operations, and team development.

With over a decade of experience, Daniela is a passionate sales and operations leader with expertise in luxury retail, omni-channel business operations, and human resources. Known for her strategic mindset and motivational leadership, she creates transformative, client-focused environments while delivering on financial and operational goals. Daniela excels at balancing strategic priorities with authentic, results-driven execution, solidifying her reputation as a leader in the fashion retail industry.

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• Retail and Team Development: Expertise in opening stores, hiring, training, and developing retail sales teams to drive operational excellence and sales performance.

• Omnichannel Integration: Seamlessly aligning online and in-store experiences for a cohesive customer journey.

• Customer Engagement: in-store events and brand collaborations to boost brand awareness and loyalty.

• Merchandising and Product Development: Assisting with product selection, trend forecasting, inventory planning, seasonal assortment strategies, and product launches.

• Store Design and Visual Merchandising: Assist with finding the right team that creates layouts and displays that enhance the customer shopping experience and reflect the brand identity.

• Customer Relationship Management (CRM): Implementing systems for data management, personalization, loyalty programs, and VIP clienteling techniques.

• Leadership and Talent Development: Recruiting, training, and mentoring staff to build high-performing teams with a focus on leadership growth.

• Operational Efficiency: Streamlining processes such as supply chain management, inventory control, and workflow optimization to improve productivity and reduce costs.

• Retail Expansion and Market Analysis: Offering insights into market research, retail footprint expansion, and entry into new markets.

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